About us

Since our establishment in 2010, we have demonstrated the spirit of “Dare to do what others do not do, or what others can do, we need to do better” in pioneering the application of advanced science in production and product formulation. We always innovate and take applied science as a guideline to bring the best products to Vietnamese people. That is also our DNA and the reason for our existence.

VISION – MISSION

Become the leading paint brand in the Vietnamese market and Southeast Asia.

Provide scientific solutions for beautifying and protecting the beauty of buildings effectively.

CORE VALUE

Reputation: Reputation and business ethics are the foundation for all activities. Everything we do is guided by a moral compass that ensures the harmonious benefits of all parties.
Ultimate efficiency: Using applied science as a compass in every action. The spirit of daring to think and do, continuous learning, self-development towards excellence and ultimate efficiency.
Customer focus: Customers are considered current and future accounts, everything we do is to increase interesting experiences for customers.

Business philosophy

Every breath is directed towards science, every heartbeat is directed towards scientific people. We consider people as the root, cherish scientific contributions, constantly strive for sustainable values to increase optimal experiences for users, turn their home into an ideal space to live and enjoy every day.